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Vacanza in agriturismo

L’agriturismo è una modalità di alloggio turistico tornato di moda nell’ultima decina di anni che propone un modo insolito per conoscere una località, più genuino e a contatto con la natura. Una formula di vacanza in rapida espansione, ma anche una forma di investimento per chi vuole recuperare vecchie case di campagna o incrementare il proprio reddito agricolo. Negli ultimi 10 anni si è molto diffusa in Italia la “moda” dell’agriturismo, ma quanti sanno esattamente cosa sia?

Vacanze in Agriturismo

Milena Talento

Redazione GuidaConsumatore

Pubblicato

15 Ott 2024

Aggiornato

15 Ott 2024

Lettura

5–7 minuti

Farmhouse holiday

 

What is agritourism? 1

Agritourism Legislation in Italy. 1

How to Open a Farmhouse. 2

Farm Holidays: Typical Activities. 2

Websites for finding farmhouses. 3

An agritourism business is run by a farmer who offers his clients food and lodging on his own property, using only his own produce. The owner sometimes organizes recreational activities and excursions for his guests. Agritourism began as a business alongside agriculture and livestock farming, to meet the changing needs of consumers, who are increasingly attentive to nutrition and love nature and good food.

The main characteristic of agritourism is and remains agricultural activity, which must nevertheless remain the entrepreneur’s primary occupation. Article 2 of the framework law defines an agritourism business as:

“Hospitality and hospitality activities carried out by agricultural entrepreneurs through the use of their own farm in a relationship of connection and complementarity with the activities of land cultivation, forestry, and livestock breeding, which must however remain primary.”

It is therefore necessary for the agricultural entrepreneur to continue to derive his profit from the cultivation of the land.

Agritourism legislation in Italy

In our country, there is a specific regulation governing the nature of agritourism , which is different from that of environmental tourism. The national law on agritourism dates back to 1985, Law No. 730/85 to be precise. The regulation, which defines the main activities of an agritourism business, pursues the objective of “supporting agriculture by promoting suitable forms of tourism in the countryside” in harmony “with the agricultural policy guidelines of the EEC, the national agricultural plan, and regional development plans” (read the regulatory provision). The new law regulating tourism was enacted in February of last year: Law No. 96 of February 20, 2006.

Case law defines the main objectives of agritourism. Specifically, these can be of various natures:

  • Economically
    it aims to improve the income and living conditions of farmers
  • Socio-cultural
    ensures interaction between city and countryside, developing a new form of tourism aimed at promoting and protecting agricultural traditions, also through the valorization of local food and wine.
  • Environmental
    aims to enhance and protect the territory, through the recovery of rural buildings and the conservation of the landscape
  • Employment develops the primary sector, ensuring the permanence of farmers in the countryside and creating new jobs to cope with the exodus of younger people

The regulations governing agritourism activities are defined at regional level. Specifically, the regions draft an agritourism development plan, taking into account European, national, and regional planning guidelines. This plan outlines the objectives to be pursued to ensure the development of the area.

Each region sets the administrative criteria and limits for operating the business; determines the hygiene requirements for the facilities and equipment used; and grants incentives to those wishing to invest in the agritourism sector. Regarding administrative and accounting regulations, agritourism businesses are subject to a 10% VAT rate; this is why it is essential for the entrepreneur to register the start of such a business. The regulations also send the display of the menu and the applicable prices to the public.

How to open a farmhouse

Any entrepreneur who wants to open a farmhouse must take into account some simple rules:

First, they must have a farm, whether owned, leased, or on loan. Second, this farm must be operational: that is, the agricultural land must be used for agriculture, livestock farming, or forestry.

Tourism accommodation and lodging must be conducted exclusively within rural buildings. These can accommodate a maximum of thirty beds, and the construction of additional buildings is not permitted, only the renovation of existing ones.

To start an agritourism business , you must apply to the Provincial Commission for Agritourism to register with the Regional Register of Agritourism Operators . After submitting the application, the interested party must await an inspection by a regional official who, based on the farm’s working days, will be able to determine the agritourism’s working days.

Subsequently, the entrepreneur must submit an application to the mayor of the municipality where they intend to open the business, specifying the type of agritourism and providing a copy of the land ownership certificate. The municipality will conduct criminal background checks on the applicant and assess the sanitary conditions of the rural structure.

Farm Holidays: Typical Activities

Agritourism businesses can offer hospitality and tourism services , using their own facilities and their own products. Specifically, agritourism business owners can:

  • provide accommodation for guests in their premises
  • in some periods of the year we welcome tourists camping outside, with a maximum of 6 tents for every 2 hectares of land
  • organize recreational and cultural activities within the agricultural estate
  • Offer their guests food produced on the farm. In addition to tasting typical products, catering is permitted, provided the meals are prepared with raw materials grown on the farm.

From gastronomy to wellness: the reasons for an evolution

Until recently, consumers associated agritourism with a modest vacation experience, based on “easy-going” hospitality, far removed from hotel accommodations. Prices were modest, as were the services included; in return, tourists enjoyed beautiful scenery and excellent local dishes.

Today, the concept of agritourism has broadened its meaning and has come to include locations of great prestige and historical value (period villas, palaces, etc.). In addition to food, customers can now enjoy a whole range of services, from swimming pools and gyms to spas and wellness areas.

In essence, we could say that today’s consumers are looking for “luxury” agritourism ; the concept of a simple vacation, designed to savor the flavors and traditions of rural life, is disappearing. Today’s consumers want more: a five-star hotel in the middle of the countryside!

Agritourism was born from a tourist’s need for peace and quiet, avoiding crowded places and holidays that are too similar to daily city life. To last, agritourism must be able to satisfy its guests’ needs: from gastronomy to art and nature, to physical and mental well-being. Tourists choose based on what each agritourism offers and, at the same time, consider the agritourism owner, their character, and their lifestyle. The success of an agritourism lies in the owner’s ability to offer their guests something unique, a vacation that is out of the ordinary.

Those who choose a farmhouse in fact want a unique holiday, they want to live an authentic experience in peace and tranquility.

Websites for finding farmhouses

Agriturismi.it,
the portal for farm holidays

Agriturismi.com:
the guide to farmhouses in Italy

Agriturismo.it,
the most visited website about agritourism in Italy

Holiday homes in the Abruzzo National Parks :
Farmhouse accommodations and holiday homes in the Gran Sasso-Laga National Park and the Majella National Park.


Quality accommodation itinerary

Agriturist.it

Countries online

 

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