Acqua e sapone: vi piacerebbe aprire un negozio?

Oggi vedremo brevemente la storia del celebre marchio. Successivamente vedremo come aprire un negozio Acqua & Sapone.

In prima battuta, si sottolinea fin da subito che non è possibile aprire il negozio in franchising (https://www.guidaconsumatore.com/imprenditoria/aprire-franchising.html).

L’apertura di nuovi punti vendita è gestita direttamente dall’azienda, che pubblica regolarmente annunci sul proprio sito ufficiale (https://www.acquaesapone.it/contatti.php?modo=contattilavora), informando tempestivamente quando è prevista l’apertura di un nuovo punto vendita.

L’aspirante lavoratore può dunque solo candidarsi come addetto alla vendita o come tirocinante.

Indice dei contenuti

Come aprire un negozio acqua e sapone. 1

Acqua e Sapone: l’azienda. 1

Come aprire un punto vendita Acqua e Sapone. 1

Alternative ad Acqua e Sapone. 2

Quanto costa aprire un negozio simile ad Acqua e Sapone. 3

Come aprire un negozio acqua e sapone: conclusioni 3

Acqua e Sapone: l’azienda

Il marchio Acqua e Sapone stato fondato nel 1992 dalla Gottardo S.p.A., quest’ultima leader nella vendita di prodotti per la casa e per la cura della persona.

Gottardo SpA is a group that employs over 4,900 people at one of the many stores it manages, the best known of which is Tigotà.

In 2009, after several name changes, Acqua e Sapone was sold and is now an independent limited liability company.

How to Open an Acqua e Sapone Store

Given the evident success of Acqua e Sapone, the idea of ​​opening your own store may arise.

As mentioned, Acqua e Sapone is not technically a franchise.

It is therefore not possible to submit a request and benefit from all the conditions provided for in typical franchising contracts.

As specified on the official website : Acqua&Sapone manages its own stores independently.

Therefore, the only options are to apply as an employee. Job postings are available in the ” Work with us” section.

In this section, you can select a specific region and check if a new store is planned to open.

Consequently, the job advertisements present are divided into three different opportunities:

1. Looking for staff to open a new store

In this case, the store is about to open. The candidate must be dynamic, easy-going, and have a good interpersonal skillset. The roles covered include customer service, merchandise replenishment, and cashiering.

2. Search for sales staff for existing stores

The requirements and duties are the same as those listed above. By clicking the “Apply” button, you can attach your resume.

3. Interns

Acqua & Sapone also offers aspiring interns the opportunity to complete a training course (internship) at the point of sale, thus gaining experience in the retail sector.

Again, you can submit your application and attach your CV from the official website.

As reported by the popular job search portal Indeed, working at Acqua&Sapone means an employee benefits from a salary ranging from 837 euros for the cashier position, up to 1,127 euros for those in sales.

To recap: how do you open a soap and water shop? Opening an Acqua e Sapone shop independently or through a franchise is ultimately not possible.

The only option you have, other than submitting your application, is to report the presence of a property.

Alternatives to Water and Soap

Those who visit Acqua&Sapone know they will find household and personal care products at their stores.

These are effectively multifunctional stores that have a vast quantity of products supplied by recognized brands and at affordable prices.

Replicating this business model is indeed a difficult undertaking, as the company currently has a dense and recognized sales network.

Franchising allows aspiring entrepreneurs to leverage the network and renowned brand name. Furthermore, the agreement includes product supply, staff training, and, in general, the benefit of the parent company’s expertise .

Today, it’s difficult for an aspiring entrepreneur not supported by a large group to even consider opening a business like Acqua&Sapone and hoping to compete with similar business models, which, in fact, have hindered and caused the closure of small, family-run businesses for about 30 years.

Start-up costs, management costs, and the objective difficulty of offering products at competitive prices are all factors that explain the very limited number of locations similar to Acqua&Sapone, family-run and not supported by an established brand.

How much does it cost to open a shop like Acqua e Sapone?

If you have significant resources available and are interested in opening a shop that is in every way similar to Acqua&Sapone, we recommend first reading the article: How to start your own business ( https://www.guidaconsumatore.com/imprenditoria/come-mettersi-in-proprio.html ) which contains a whole series of considerations and information relating to starting a business, from both a practical and bureaucratic point of view.

Staying in the personal care and household detergent sector and based on a typical Acqua & Sapone-style establishment, we invite you to consider the following costs:

1. Rent or purchase of the premises

The rent can be quite high considering that replicating an Acqua&Sapone-style venue means having at least 400 square meters.

The cost of renting or purchasing a space varies depending on the area and location. However, Acqua&Sapone, like similar businesses, tends to open in central locations that guarantee a high footfall.

2. Setup

Setting up the aforementioned space requires purchasing shelves, adequate lighting, as well as checkouts and a warehouse to store incoming goods.

3. Purchase of goods and products

Similarly, achieving a product range as varied as Acqua&Sapone means making agreements with numerous suppliers and considering a substantial initial investment.

In addition to the three points mentioned above which cover the majority of the investment, there are still expenses to consider:

• Marketing and advertising
• Bureaucracy and formalities
• Additional costs
• Staff
• Staff training

How to Open a Fresh-Press Shop: Conclusions

You were probably disappointed to learn that Acqua e Sapone doesn’t offer the option of opening your own franchise store.

Not all brands, even those spread across Italy, offer this form of affiliation. This decision is a deliberate choice by the brand owners, who presumably believe it’s beneficial to have maximum control over their stores.